Ever wondered how to know whether your current application design is still serving its purpose for your business or you need to start planning its redesign to keep your audience engaged? In a fiercely competitive market like today’s, it may not be the best policy to just ‘design and forget’ about your business application and yet, expect it to keep getting tractions.
So, here are some tell-tale signs it is time for you to consider a redesign for your application to make sure that it remains relevant for its target market and thus, commercially viable as well.
#1: WHEN YOU HAVE A GOOD BUSINESS REASON
When you get new data that helps to increase your business, you also need to change your application keeping your new target audience and new market in mind. This may seem to be a small change but it can certainly prove to bring out the best results you are looking for. But you have to make sure that you are re-designing for a reason, not just “to do it”. If you simply do not seem to be achieving the results that you are looking for, it may be time you need to consider redesigning your application.
#2: TARGET AUDIENCE MATTERS
Check your application with online tools to get better insight into what is against your results, what is working fine and in its favour, why people are not using your app or leaving your websites early and so on. Customer survey is MUST if you are thinking to increase your business. If your application is not up to the standards, not as per latest trends, it is not responsive or it has too many things not working as per customers’ requirements, you are going to find the number of visits on your app steadily declining. For instance, if your typical customer is using ios 10 and your application is working fine only with ios 7 and below, then you need to rethink and update your design.
#3: APPLICATION IS TOO COMPLEX FOR THE USERS
As discussed already in point#2, if the number of visits is constantly declining, this may be because your application has too many features that confuses the users or it just might as well be too complex to use. Also, chances are that the visitors are not able to easily find what they are looking for in your application. So don’t make it too complex or confusing in terms of the navigation and the other elements, rather, keep it simple yet elegant. Having a good balance between requirement and aesthetics is the most important. Having said that, do not also overlook the ratings and reviews of your application – take them seriously and work on addressing to the frequently reported issues in your next redesign of the application.
#4: THINK ABOUT MAKING IT BETTER IN ALL POSSIBLE WAYS
Test your ideas, build them according to changing world and customer needs. Accept that design, branding or the way you solve the problem will change in time but be ready to implement new ideas or a thoughtful actions, which will yield better results. Your main intention to making your product or application as better as possible.
#5: COMPETITIVE ANALYSIS TO REACH OUT TO A GLOBAL AUDIENCE
At any point of time, your app design should essentially meet yours and your customers’ needs or else, you need to think about re-doing it. Keep a close eye on how your competitors are able to serve better than you digitally. As digital world is changing constantly and rapidly, expectation of the audience is also changing with it. To meet that expectation, always redesign a better version of your online presence. Redesign your application if you can’t extend & accommodate new business goals in your current design or if you can’t fit in latest platforms.
With these expert views on how to know when to consider a redesign for your application and as a leading mobile app development company, we hope you have a clearer understanding on the subject matter. Let us know in the comments section if you have any further concerns or if you would like to get your application reviewed by one of our experts to understand specific details about its redesign needs.
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