Build your list instead of sourcing it
Paid lists are often not worth it. Plain and simple. You may get pigeonholed as spammer and may end up annoying a lot of potential customers. Building your own email list may be agonizingly slow but in the end, it would be worth it. Some ways to build your own lead generation lists are getting smart lead capturing tools, offering incentives, writing excellent content, hosting webinars, having more engagement on your social media sites, networking in person, giveaways, offers and sales, AdWords, etc. Having your own list gives you a set of advantages that helps you keep your communication relevant and personal.
Go for Progressive Profiling
Progressive profiling is a marketing technique to gather the customer’s data over a period of time instead of making them fill a large forms. Progressive profiling doesn’t overwhelm the customer and allows you to offer them more personalized experience.
Keep it Simple, Silly
More often than not, businesses who invest in marketing automation go overboard and start on complicated or multiple campaigns which can make you lose the personal touch. Granted that marketing automation consists of moving pieces from forms, content, lead scoring, etc. but it doesn’t have to be complicated. Instead of starting off with multiple campaigns, start slow by identifying the most important stages of sales funnel and then creating campaigns around them. Your goal should be to have quality communication with your prospects and to keep them engaged and entertained instead of stalking them.
Give people the info they are looking for
Being proactive goes a long way to offer personalized value to your customers. Based on the kind of content they like to receive, you can offer ebooks, white-papers and other relevant content or provide the link of the pages they are most likely to visit. Going the extra mile and anticipating what your customers might need may help you earn brownie points with your customers.
Always Follow Up
Sending mass mails and expecting your customers to get back in touch with you won’t cut in this day and age of marketing world. You need to follow up with either phone calls or emails to assist your prospects in their decision making process. But following up is more art than science as you don’t want to seem like a stalker.
Remember personalization is no longer optional if you want to have a long-term relationship with your customers. Following these tips will help you make your marketing automation more personal. With rich expertise in all facets of Marketing Automation, we at Carmatec, offer you a wide range of services to help you implement a comprehensive personalized strategy to communicate with your prospects and your customers at the right time, through right channels.
Subscribe For Latest Updates
The Progressive Web App Development has gained the soaring popularity amongst app development environment. As it takes the advantage of all the latest technologies to combine the best for web and mobile apps. Like if a website built using this technology can easily...
Carmatec Celebrates Yet Another Successful Launch With LearnLite, India’s first PLAN n Learn App for JEE aspirants.
Carmatec, an industry pioneer and award winning digital transformation firm, announced the launch of the app - LearnLite, India’s first PLAN n Learn App for JEE aspirants. LearnLite App is an innovative application that helps to Plan and Learn smartly. The app is easy...
Selected Firms, a well-known B2B research & ranking portal have released the list of top node.js Development Companies 2021, and Carmatec feels honored to be placed among the leading 50+ companies on the list. With time, the requirements of accessing real-time...