Conversion is the raison d’etre of a business. No matter what kind of products or services you have, without conversion you don’t have any clients and without clients, you don’t have any business. And how do you ensure conversion? Although there are a lot of marketing strategies which can be employed to increase conversion, one of the best ways to optimize conversion is through landing pages.
A fundamental part of an effective marketing strategy, landing pages are standalone web page designed for a single focused objective. Strategically designed landing pages can do wonders for your business. But if you thought randomly putting images with a call to action would help you find visitors, you couldn’t be more mistaken. And now if you are suffering from super high bounce rate and wasting money on unsuccessful PPC campaigns, fret not, this post is just what the doctor prescribed for all your landing page woes. Read on to know some of the best and easy to implement landing page optimization tips.
Say no to clutter
The landing page needs to be simple with few distractions from the ‘call to action’. The clutter can be anything from too many images too, too much text, multiple boxes, and widgets. Ensure that you don’t overload the landing page with information. It is also good to not give too many choices to your visitors with too many ‘call to action buttons’ as too many choices may confuse and overwhelm the visitors.
8 second rule
Remember that you have only eight seconds to convince your visitor to stay on your page. How can you ensure that your visitors stick? Have a fast load time with a simple navigation and clear and elegant design.
Keep the navigation easy
One of the main reasons why people leave is because of too much information on the landing page and because the visitor is not clear on what is he expected to do. Keep the navigation clear. Don’t have too many links and make it easy for your visitors.
Pictures are worth a thousand words and if used judiciously, can do wonders for your campaigns. Use it wisely, plant visual cues and ensure that your landing page theme and the images that you use are complementing each other.
Use the whitespace
Use the whitespace to your benefit. Use it to highlight the call to action or images and to give a breathing space between elements. It also helps improve the legibility of a page.
Make it scannable
Use bullet points and short paragraphs to make the copy legible and easy to read.
Use contrasting colors
Never let the call to action get blended in the background. Your visitor has limited time and patience. Using colours that are complementary but different can help you make the call to action button and other important aspect of the landing page stand out.
The motive of your landing page is to get more visitors signing up. But one of the major motives is also to put your brand in front of as many people as possible. Add your logo strategically but prominently on your landing pages to let your visitors know that the landing page is from your business.
Add social proof
Many studies show that removing social proofs from a landing page reduced the number of conversion rate significantly. Always add social proof by adding social media channels, case studies, recommendations, etc.
Incorporating these tips when you are creating landing pages will surely help you in optimizing your landing page to boost your conversion. Let us know your thoughts in the comments section below!