Case Study on

Integrated Advertising Platform

Integrated Advertising Platform

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Business Objectives

Client is into integrated advertising platform via email and social networking sites which eases creation and management of advertising campaigns and real time campaign management

The application handled the following


  • Register your account, create your campaign, and start connecting with your customers ,
  • Create meaningful connections with potential customers,
  • Get real time information on knowhow, where and who view your ads,
  • Cost effective for all large or small businesses


  • Create an account and join the Client Community
  • Create a profile
  • Select which Charity community member would like to support.
  • Using community member profile application will send advertisements relevant to community member
  • Donate to Charity to when an advertisement is viewed.
Business Objectives 2

Integrated Advertising Platform Features

  • Real time campaign management
  • Highly interactive platform where the end-users can get live data of campaign
  • Highly Flexible and controllable campaign management
  • Online billing platform for the end-users
  • Rewarding the users who have viewed the advertisement sent

Solution Offered

Carmatec provided the end-to-end solution for the client’s requirement in the form of a highly scalable and responsive application.

Technology Stack

  • Ruby -2.0.0, Rails-‘4.0.3’, HTML/Sass/JS/Twitter Bootsrap 3
  • Database : Postgres SQL
  • Gems: Devise, paperclips, aws-sdk , omniauth-facebook, capistrano, passenger, sitemap_generator’, paperclip paypal-sdk-rest, sidekiq, whenever, espinita

Client details are protected under strict NDA and, therefore we do not disclose such information. However, we can provide references once you make an enquiry.

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