The Benefits of Using Magento for Your E-commerce Store

March 27, 2023

An eCommerce platform’s functionality, and smoothness are crucial to a brand’s success in a world of digitized lives and online shopping. A platform’s performance determines the success of primary metrics such as traffic, conversion rates, and customer engagement. Recent years have seen Magento (now Adobe Commerce) emerge as the leading enterprise eCommerce platform. For more information, read our article.

The Magento eCommerce platform has PHP built-in, making it one of the best eCommerce platforms. Our understanding of the platform over the years has been as follows:

  • More than 13% of all eCommerce sites are powered by Magento.
  • The internet is powered by this technology to the tune of 1.2%.
  • Christian Louboutin, Ford, HP Inc., and Nike are some of the biggest names using it.
  • In 2021, it will be one of the top ten eCommerce platforms.
    A total of $155 billion in transactions are handled every year.
  • Every day, 5000 downloads are made.

Adobe was named a Leader in the Gartner Magic Quadrant for the Digital Commerce Platforms research report in 2019 and again in 2022. Throughout this year, the platform has demonstrated steady growth, robustness, and cutting-edge technology. 

What’s the Magento Storyline?

The Magento e-commerce platform was developed by Zend Framework and released by Varien in March 2007. Eventually, it was released as ‘Bento’ in March 2008. Over the years, it won several awards, including the “Best of Open Source Software Awards” and the “SourceForge Community Choice Awards.”

In the following years, more editions were released. In June 2008, the community edition was released, in April 2009, the enterprise edition was released, and in May 2010 came the mobile edition. eBay acquired 49% ownership of the company in 2011, which was later acquired by Permira. After being acquired by Adobe in 2018, Magento was able to establish itself in the enterprise market. 

Formerly known as Magento Community, Magento Open Source is the version of Magento that can be downloaded, customized, and self-hosted by anyone. Additionally, users can access several themes and extensions. A number of small and medium-sized businesses have chosen Open Source as their software of choice.

Prior to Magento Enterprise Cloud, there were two versions of Magento Enterprise. In recent years, the software has been reduced to a single version – Magento Commerce , a premium version that offers a broader range of functionalities and higher levels of support.

Magento 2 addresses the lacunas pointed out by developers in its latest update. Magento 2 is faster (50% faster loading speed), safer, more efficient, and more scalable than Magento 1. The platform offers enhanced security, an engaging customer experience, and a flexible website design.

For Magento 2 licenses, the fees start at $24,000 a year and allow more features, rewards programs, targeted promotions, and 24/7 customer support. Furthermore, businesses have the option of deploying the solution on-premise or in the cloud.

Who Uses Magento eCommerce?

Electronic commerce business owners recognize Magento as a leading platform. This platform has been used to build a wide range of websites – small, medium, big, and enterprise-level.

Who uses Magento for eCommerce? Magento is used by the following companies in their eCommerce projects:

  • Lenovo
  • Ford
  • Samsung
  • Nike
  • Christian Louboutin
  • Olympus
  • Vizio
  • Nestle

Magento is probably used by some stores you have visited without realizing it. Utilizing the customization tools, brands can create a unique touch that makes them stand out.

Why use Magento?

The choice of an eCom platform is the major challenge faced by business owners when they decide to build an online store. There are many solutions out there, and they differ in many ways. Finding the right one can be challenging. The first step has been taken, and that is a good thing. Let’s take a look at some of the main benefits and features of Magento.

  • Open-source

When you ask anyone why they use Magento, they will probably mention that it is free and open-source. It is often cited as one of the main benefits of using Magento. The Magento Community Edition is a free software that anyone can use.

You do not need a technical background to install the product. It is quite quick and easy.

 You can even build a very basic store without any previous coding experience or technical knowledge. Long term, it will save you a lot of money.

On the other hand, there is an opposing viewpoint. Code can be modified by anyone and features can be added which might be required for a particular online store. Working with Magento extensions, adding new features, and exploring its full potential requires deep technical knowledge and knowledge of PHP.

  • Broad community and support

Developers from a wide range of backgrounds make the platform particularly appealing. Developers are always welcome to ask for assistance and help from the Magento Community. There are many topics on dedicated forums where programmers can find answers to almost any question. There are many reasons to use Magento, but the broad community can be one of the most compelling. The hiring of Magento developers will also not be a problem.

  • eCom-centric

Magento was developed with eCommerce needs in mind, in order to address all the possible problems and tasks an online store owner may face.

The platform is designed to streamline operations in every way. From plugins and extensions to support for multiple payment gateways, languages, and currencies, it has everything a store owner may need. This is another reason why Magento is a good choice.

  • High-level scalability

Magento’s scalability is one of its strongest features. All your tasks and rapid business expansion are handled by the platform. Regardless of whether you are a small online retailer starting out, you can upgrade to the Enterprise version of the platform as your business grows.

For some intricate functionality, you can use ready-to-install extensions or hire experienced Magento 2 eCommerce developers who know how to scale your online store efficiently.

  • Unprecedented performance

No matter how big or small your store is, Magento is the leader when it comes to performance. Magento provides high-performance websites with minimal server resources, which is one of its key features.

  • Multi-store

The following two benefits will convince you that Magento is the right choice for your business. From one admin dashboard, you can manage products, billing, and customer information for multiple online stores. Using Magento, you can create multiple stores with the same backend.

The benefits of multi-store support are long-term and save businesses both time and money. Furthermore, you can configure any language you wish for the entire store or any of its elements. The stores can also be set up to support multiple languages.

  • Customization

Due to its high level of customization, Magento differs from Shopify and other eCommerce platforms. Its competitors offer a variety of themes, but they all seem to be very similar. By using Magento, your eCommerce business can create a unique storefront that stands out from the competition.

Magento’s customization sets it apart from the competition, if you are wondering why you should use it instead of another solution.

  • Painless integrations

Business owners who want to grow are Magento’s target audience. Adding new functionality or enhancing the existing one is simplified through seamless integration with third-party services. Magento stores can be integrated with payment options, shipping, tracking, transportation services, Google Analytics, and Google Shopping.

  • SEO-optimized

eCommerce businesses have not yet realized the importance of SEO, and Magento is known for being SEO-friendly. Your online store will rank higher with the help of its SEO-friendly built-in features. Your website can have URLs, tags, descriptions, sitemaps, etc., easily added with Magento. The SEO optimization of Magento should convince you that it is a valuable tool.

  • Mobile commerce support

Magento Community and Magento Enterprise versions support mobile commerce. Using the platform, you can create a store that provides an exceptional user experience on both mobile and desktop. Alternatively, you can create your own unique responsive theme or choose one of the ready-to-use themes.

  • PCI compliance

Magento is a very secure eCommerce platform, and this is one of the reasons why you should use it. Magento Enterprise Edition is PCI compliant thanks to its Secure Payment Bridge integration. SSL certificates can be implemented by store owners in order to provide secure transactions to their customers. Long-term, such stores can increase sales because buyers feel more secure when making purchases.

In Conclusion

In addition to being a popular eCommerce platform, Magento offers many benefits to merchants and developers alike. Shopping experiences will be beautifully designed and user-friendly, check-out will be easy, and search results will be relevant.

Moreover, developers will appreciate the faster loading times, improved scalability, and improved performance.

It’s easy to see why Magento 2 is the most popular eCommerce platform in the world because of these advantages. Magento 2 is the eCommerce platform of choice for small businesses, developers, and digital marketers alike, whether they have thousands of products or multiple warehouse locations.