Businesses today are going through a digital transformation era, and web or mobile apps for customers, sales teams, ops teams or vendors & suppliers are driving forces for better engagement, retention and efficiency for the business. Apps are built around various use cases, right from enhancing the customer experience to reducing the process turnaround time for the business. At the end of the day, each factor has an impact on the cost of business, ROI and long-term benefits for the organization.

If you want to build a mobile or web app for your business, you always have the option to choose from a readymade off the shelf solution or to build the application from scratch. It’s always a tough decision to make, given the time and cost impact of both. Based on my years of experience in working with businesses, understanding their pain points and solving challenges later based on paths taken, these are some of the insights that can help you make the RIGHT choice.

Time to Go To Market is a major deciding factor in your decision making. While a custom app will take minimum 3 months and maximum 6 months to go to market, your readymade app with some customization can be up and running in a matter of few weeks. The key points to consider here are:

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