Mobile optimization, in simple words means to ensure that the visitors who visit your website using their mobile devices, have the best possible experience for their devices. The amount of time the people are spending on their portable devices such as mobile phones and tablets is increasing every year however, in such a case, the inability to find sufficient device optimization leads them to face bad user experience. With appropriately optimized websites, you can easily ensure that you are not turning the mobile visitors of your website away.
Google Mobile First Index emphasizes the relevance of mobile websites
Over the past few years, we have learned the importance of mobile websites but in the year 2017, these have gained special relevance thanks to Google’s new Mobile First Index. So, businesses now, need to take the mobile visibility of their website seriously if they need to get themselves ranked high and achieve decent conversion rates eventually. So far, the websites are ranked based on the searchability of their desktop versions but mobile first index will completely change this equation by killing business for most of the websites that have not yet seriously considered to make their website genuinely mobile friendly.
UI (User Experience): Nowadays, everyone having a smartphone is likely to visit your website on their mobile devices and they do not expect any compromise with the user experience while doing so. If your website fails to fit the device and ends up offering a bad experience, the users just might not come back. So, it is important to improve the user experience and satisfaction by optimizing your website, to make a positive impression when it counts the most.
Faster Download Speed: Consider download speed and all design standards (including all device sizes and types) while designing and optimizing. This is definitely, a critical success factor for your website.
Engagement and Context: Optimized websites immediately engage users with mobile-specific features such as click-to-call and mapping functions. You can also use “location-aware technology” which helps to connect users to your website when they are in immediate geographic proximity.
Improved Search/SEO performance: Mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo.
Brand Identity: A mobile website helps you stand out and presents a positive, contemporary brand identity for your organization.
Portability and Connectivity: A mobile website can be accessed anywhere, any time. This will help to connect with target audiences in new ways, wherever they may be. If you have a mobile-optimized website, consumers can easily access your website anytime, anywhere.
Competitive Advantage: Stay ahead of time. If you are not providing what your target audiences are looking for, they will not turn up again and might move to your competitor site that is one step ahead of you. A mobile website ensures that you can capture visitor attention while you can still have it.
More Flexible and Cost-Effective Than App Development: As compared to app development, it is less restrictive because an app requires the users to download it, before it can be accessed. A mobile website is made to be universally compatible to all the modern-day browsers meant for the smartphone devices. This makes the mobile friendly website more flexible and cost efficient as compared to the app and off course, it inherently has fewer barriers between you and your audience.