The Benefits of VR and AR Apps for the Business in 2024

March 10, 2023

Virtual and augmented realities both provide audio and video in 3D high definition, but there is still a big difference between them. With VR, the user is immersed into a world all their own, whereas with AR, the user is partially immersed in a world all their own. The expanded layer of augmented reality allows your user to see through and around artificial objects.


In augmented reality, sensors and markers are used to locate real-world objects and simulate simulated ones. The camera will display a picture after this technology renders it.
The VR environment is completely simulated, but similar markers and math algorithms are used. Whenever the user moves his eyes or turns his head, the graphic responds accordingly. 

Business benefits of virtual reality

Businesses can benefit from VR experiences because they can provide employees, stakeholders, and collaborators with a real-time immersive experience of a real-world environment. As a result, safety procedures can be improved and productivity can be increased. In addition, customized training programs can be developed, customer service can be improved, and even sales can be increased.

Healthcare and pharmaceuticals, real estate, manufacturing, and supply chain are some of the most common industries that utilize this kind of immersive technology. We will discuss these use cases in more detail in the next section.
Here are some of the most obvious advantages of VR applications for businesses.

  • Reduce travel time and costs

In traditional work environments, sites, facilities, etc., people have to experience them in person. Through virtual tours, businesses are able to give anyone (employees, collaborators, experts, etc) the feeling of being on site without having to travel. By eliminating the need to travel on site, such a capability can drastically reduce travel time and costs.

  • Safety procedures should be improved

In 2020, a report found that VR training could reduce workplace injuries by 43%. As a result of such a drastic reduction in risk, companies can save money, as well as avoid damaging PR issues and employee dissatisfaction.
Virtual tours can also help companies keep visitors safe and reduce injuries on-site.

  • Enhance collaboration and productivity across projects and locations

When people are able to work together in a virtual environment, they feel inherently more collaborative and productive. To resolve issues across a project or product development lifecycle, teams can meet more frequently rather than travel.

  • Improve customer service and sales

Virtual reality is now being used by companies to gain a competitive advantage and increase brand awareness in their industries. The prospect or customer experience is enhanced by virtual tours and experiences. It is now possible for customers to gain an accurate sense of a place without having to travel there. As attendees can read the body language and capabilities of on-site members as if they were physically present, virtual reality increases trust amongst customers and stakeholders.

VR technology will have a profound effect on both small and large businesses as they enter the metaverse. VR has endless benefits. Business can create new and collaborative experiences by leveraging immersive remote collaboration.

Business benefits of augmented reality

Within a few years, AR will change the face of commerce completely. In augmented reality development for smartphones and tablets, businesses have the advantage that the hardware is readily available, and the software is intuitive and understandable.

It won’t be long before users can try on clothes without actually wearing them or check if the furniture fits the interior (IKEA already did this!). And all this can be done through an AR app for Android or iPhone. As technology evolves, other human sensors will appear, such as smelling, touching, and feeling.

  • Healthcare

The combination of VR & AR and healthcare seems natural on the surface. As a result, these technologies provide feasible solutions to the many challenges of the healthcare system, and, as such, offer a variety of possibilities for implementation in various fields, including general diagnostics and medical training.

The ease of carrying out many tasks will be greatly improved. The next step is to increase accessibility of the services, and finally Augmented and Virtual Reality in Medicine can significantly improve the overall effectiveness of medical services.

  • Retail

When you develop an Android application or an iOS app for augmented reality, you discover a new shopping experience for offline as well as online shopping. Users will be able to choose the right size more easily and purchase returns will be reduced through the use of virtual fitting rooms. Choosing a new car color or new furniture for your apartment can raise the same concerns. In addition, you can use this technology for promotional campaigns by adding AR to support materials.

  • Manufacturing

AR Streamlines and accelerates the building process at the factory. AR markers on equipment can provide project managers with real-time monitoring of work progress. Furthermore, digital maps and plants can save a great deal of time. It is possible to see how a piece of machinery will fit into the final structure by pointing it into location.

  • Education and training

A truly unlimited number of possibilities exist for the teaching and learning process in education. Through immersive real-life simulations, additional reality provides a unique cognitive path.

The technology provides an entirely unique psychological and physical experience and helps to create a virtual world that can be implemented in the real world.

Future astronauts can prepare for the next space mission and medical students can practice their first surgeries without injuring patients.

  • Travel and Tourism

In addition to showing tourist routes and directions, GPS mobile apps with AR can translate street signs, provide tourist information, and show tourist attractions. In addition to providing users with a new cultural experience, museums can add a layer of additional reality. If you’re developing a GPS navigation app, consider adding an AR feature, which could make your app stand out.


Obviously, augmented reality is still in its infancy and a bit crude. 

A growing number of phones and tablets, their expanding functionality, and increasing internet speeds are some key drivers behind its rapid development and evolution. Now is the time to start building an app that will attract customers’ attention or can be used in brilliant marketing campaigns. Augmented reality’s benefits are no longer in doubt. A business app can totally help you with this, and The APP Solutions may be able to help you with it.