by Aromal Rajagopal | Apr 19, 2018 | Blog, Management |
Too many emails – too little time! We are inundated with boatload of emails every day and the desktop notification of an email doesn’t excite us anymore. They have become kind of electronic noise. We have become attuned to ignoring emails that smell of advertisements....
by Aromal Rajagopal | May 9, 2016 | Learn, Management |
When it comes to search engine marketing, the world is dark and full of terrors. We may still be hungover after the last night episode of “Game of Throne” but there is no denying the fact that Google AdWords terminologies can be full of jargons and unfamiliar...
by Aromal Rajagopal | Apr 26, 2016 | Learn, Management |
In the buyer-centric, competitive business landscape, time is of the essence, especially when it comes to start-ups. Agile development offers a nimble framework for the rapid delivery of business value. With the volatile market situation and increasing competitive...
by Aromal Rajagopal | Apr 21, 2016 | Learn, Management |
“ROI” in French denotes to king and “ROI” in business denotes to the king of financial acronym standing for “Return on Investment”. ROI is the raison d’être (Reason to be) of a business. In a setting where time equals money, it makes perfect sense because as a...
by Aromal Rajagopal | Mar 21, 2016 | Learn, Management |
We all know it. It is not easy being an entrepreneur. In fact, it is riddled with uncertainly, tenacity and lots and lots of hard work. You have to work day in and day out and you are not even sure if you are going in the right directions! But ask any entrepreneur,...
by Aromal Rajagopal | Oct 8, 2015 | Learn, Management |
This is the second and last post in a two-part series exploring ways to improve omni-channel customer experiences. In the first part, we learnt how we first need to understand the buyer’s journey and how they transition from having a desire to making the purchase...