Global IT spend projected to increase by 6% to US$3.37 Trillion in 2018 – highest rate since 2007
The studies have projected the enterprise software spending to enjoy the highest growth rate in 2018 and the software industry shall continue to leverage on the increasingly evolving digital business.
Is all the money being well-spent? – This is a concern worth US$4-Trillion being addressed by Digital Transformation.
WHY DIGITAL TRANSFORMATION?
- With over 94% of the business executives confirming an increased focus on digital growth and agreeing that digital plays a central role in achievement of the business goals, digital investments can simply not be overlooked.
- Among a plethora of new technologies paving way to the digital success of organisations following different business models, businesses cannot choose a single technology as their differentiator technology for the year.
- One out of four companies plan to invest more than a fourth of their budgets in the latest and the most cutting-edge technologies of Blockchain, Facial-recognition technologies, Artificial Intelligence or Voice-activated technologies. More than half of these companies do not feel confident or ready to efficiently develop, integrate or deploy these solutions in a meaningful manner.
- Throwing the latest and the flashiest of the technologies on top of an organizations is not alone going to help in magically growing the revenues and sales, unless they are prepared to handle these effectively.
Technology is, but a tool to empower a business, already prepared to innovate. Digital Transformation lets the organisations engineer top-notch digital experiences with critical thinking and research, helping them learn to align their technology investments with their target business goals.
For accommodating the new age buyers, your business needs to adopt a well-planned digital transformation strategy with a ‘Digital First’ approach.
With the rise of modern technology, the customers have started to do business with organisations based on the customer experience they offer. This has made it important for every business to rethink and re-strategise about how to interact with its customers for creating meaningful user experiences. Digital Transformation empowers your business with new ways to engage with the prospective buyers. They can now capitalise on the opportunity to back their marketing strategy with data insights smartly to be present where their target audience is (for example – replacing cold-calls with more interactive sales) and to make their marketing message more specifically targeted to their audience.
A successfully adopted Digital Transformation Strategy replaces the ‘reactive’ approach of your business with a rather ‘proactive’ approach by making your marketing efforts ‘Digital-First’ with use of all possible and suitable marketing channels to reach out to your customers and interact with them to create a strong brand recall for your business. These channels can range from social media, discussion forums, and review sites to the communities where without being very direct about selling your offerings, you can make the desired impact on your audience.
These are just a few examples of how devising a Digital Transformation Strategy focused on revamping your digital marketing can transform the way your business interacts with its target audience.
Carmatec holds over 14 years of experience in helping businesses working in practically all industries undertake their Digital Transformation initiatives leveraging its ultimate technical know-how and domain-expertise. Want to know how our experts implement the perfect mix of latest technologies – fit for your business model as well as help you get your business ready for making the most of this transformation?
Feel free to contact us. Our experts will be happy to offer consultation on undertaking a Digital-First approach for your business and assist you on any technical project you have in the pipeline.
Read Also : 5 Emerging E-commerce Trends in 2019