In today’s tech-savvy world, digital media happens to be one of the major players in the business world. Offering your absence is unsuitable for the generation that loves to be online on their smartphones.
As a business owner, you are generally torn between the decision to get a website developed or to opt for enterprise mobile app development. While websites have their advantages, they cannot be considered too reliable for a future that expects a significant surge in smartphone users.
“If your plans don’t include mobile, your plans are not finished.”- Wendy Clark, Coca-Cola.
No matter what’s holding you back, the importance of a mobile app cannot be neglected. To curb your confusion with reason, here are some of the perks offered by mobile apps.
Strengthen brand image
A stunning brand image is critical to the success of a business. And when it comes to the tech-savvy consumers of today, a technically outdated brand is a big turn-off. A mobile app is now more expected of consumers than just a tool. The streamlined experience mobile apps provide is one of the most extraordinary things. Moreover, it helps the customers to get in touch with the team on the go. The blend of these offerings works in favor of your brand and establishes it as one of the promising ones.
Well, mobile apps help you make the most out of your reach. It enables you to relish a new channel to connect with your customer and enhance the user engagement rate. Don’t you think we love the brands that go the extra mile to maintain the connection? Get your desperation to stay connected. Speak up through push notifications, special offers, and discounts; all sent to them with easy access to mobile apps.
Haven’t we checked certain mobile apps because of the lucrative deals we received via push notifications? Don’t say otherwise; we know it. We all do, after all.
Mobile apps aren’t something you can only access within some geographical regions. They can be limited, but then they also have scope to expand your reach. Accept it. We all hate the idea of launching the search engine and then typing in a web address that we probably don’t even remember. On the other hand, with mobile apps, you have to download them once, and you enter an information space without any hassle.
What else? They also enable you to sweep in more customers. How? Think about offering your customers referral perks they can’t deny and then see in getting more friends and a gradually bigger audience. So exciting it is.
Remember the time when you downloaded an app because it offered bonuses to you and your friend.
Marketing and communication channel
Well, yeah… Getting connected to your clients is more accessible with mobile apps than websites. Who checks the websites of an enterprise to know about the press releases, new products, or whatsoever, unless, of course, they are paid for it. But don’t you want your customers to know that? Mobile apps are the most convenient option here. You can send a notification about your achievements and say, “Hey, we did it.”. Notify them of your new products to know where to head to when they or one of their friends needs the product. Let them speak out to you with feedback, surveys, and error reporting. All this will ensure that your customers are just a click away and establish you as a genuinely caring brand for its customers. And trust us, it means a lot to us (the customers).
Business process optimization
Consider a simple example of two organizations that provide logistics solutions. There, it is needed to monitor thousands of vehicles on the fleet, along with the order status. One relies on manual resources, taking into account manual checks of vehicles and the order they are carrying, updates of the order details into the system, tracking the routes, and almost everything. Moreover, customers can either access this information on the website or call customer care executives.
On the other hand, the second organization not only implements more tech-savvy solutions but also makes this information available for the users in a few clicks, thanks to their dedicated mobile apps. Users need to launch the application and navigate the interface to get the required information at their fingertips. Moreover, inconsistencies or miscommunication are significantly reduced since the data is centrally updated.
Not only for the logistics solution providers, but mobile apps also make it easier for enterprises operating under other verticals to manage their business processes and various departments.
Customer loyalty growth
Imagine two restaurants, one that allows you to book tables, check out the menu, and, what else, make all the arrangements at a discounted price using the mobile restaurant app. Not only this, you can check the availability on your mobile phones in case of immediate plans. On the other hand, the second one only takes the order via phone; even worse, you get to try your luck after reaching there.
Which one will be your first choice? Of course, the first one, and probably most of the time. That’s how mobile apps earn you some brownie points with customer loyalty. What else? You’ll get references as well.
Understanding customers is one of the most vital things for a business and the trickiest. Well, not with mobile apps. They allow you to get valuable insights into customer behavior by helping you analyze popular products, sections that your users love, and the ones they hate the most.
This helps you provide them with a more engaging experience and improves your services. You can also segregate these findings based on demographics, information, and interests and use them to implement tailor-made marketing strategies.
Have mobile apps just because your competitors have them? Yes. And, we are serious. If you wonder why? Re-read our restaurant example above. You cannot just miss out on some customers because of this. And to add to it, you can also beat the ones who don’t have. It’s a win-win situation, you see.
While most companies strive to invest in the mobile app development realm, it’s high time for you to gear up with the planning. If you don’t, there is a pretty good chance that you’ll be left far behind. After all, not advancing with the market is the biggest mistake you can ever make. The factor of convenience combined with the added benefits of cutting-edge technology surely helps your business surge to the forefront of the industry. All you get to do is work out with your development partner to choose the perfect features, select the technology stack, and launch it with the ideal ASO plan.