7 meilleurs conseils pour rendre votre newsletter par e-mail plus cliquable
Trop d'e-mails - trop peu de temps ! Nous sommes inondés de courriels chaque jour et la notification d'un courriel sur le bureau ne nous excite plus. Ils sont devenus une sorte de bruit électronique. Nous avons pris l'habitude d'ignorer les courriels qui sentent la publicité. En particulier lorsqu'il s'agit de newsletters, notre radar est si [...]
Doit connaître les terminologies Google AdWords pour tout le monde
When it comes to search engine marketing, the world is dark and full of terrors. We may still be hungover after the last night episode of “Game of Throne” but there is no denying the fact that Google AdWords terminologies can be full of jargons and unfamiliar territory. In fact, conversing with your SEM specialist may […]
Meilleures pratiques de méthodologies agiles pour une start-up
In the buyer-centric, competitive business landscape, time is of the essence, especially when it comes to start-ups. Agile development offers a nimble framework for the rapid delivery of business value. With the volatile market situation and increasing competitive pressure, it becomes increasingly important to have a faster go-to-market cycle. With the Agile methodology software development, […]
Stratégies de gestion des mots clés PPC
“ROI” in French denotes to king and “ROI” in business denotes to the king of financial acronym standing for “Return on Investment”. ROI is the raison d’être (Reason to be) of a business. In a setting where time equals money, it makes perfect sense because as a business, you need to know whether the value […]
Citations inspirantes pour les entrepreneurs
We all know it. It is not easy being an entrepreneur. In fact, it is riddled with uncertainly, tenacity and lots and lots of hard work. You have to work day in and day out and you are not even sure if you are going in the right directions! But ask any entrepreneur, whether they […]
Conseils pour améliorer les expériences client omnicanal, partie 2
his is the second and last post in a two-part series exploring ways to improve omni-channel customer experiences. In the first part, we learnt how we first need to understand the buyer’s journey and how they transition from having a desire to making the purchase decision and the way we could influence the decision process […]
Comment gérer un client abusif
If you have ever been working in the support department (phone,email,chat etc) then more often than not, you might have come across an abusive customer at some point. How would you deal with such a situation ? Yell back ? Discontinue the conversation abruptly? Just let the customer continue bashing ? Handling an abusive customer […]
L'importance de la communication dans la gestion de projet
Many years ago, a good project manager might have gotten away with being a poor communicator. The business clients typically didn’t like it, but as long as the project manager could deliver the goods, the client may have been inclined to let them do their own thing. In today’s world, however, projects need to be […]
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