Una guía para SecOps

With the year 2016 (drum rolls, please!) looming around the corner and amid all the holiday cheer, talking about web security sounds like a party pooper. But security threats are becoming ever more real and frequent with each passing day, especially as Internet of Things (IoT) takes control. To cite an example about the gravity […]

Tendencias y predicciones del marketing digital para 2016

It’s that time of the year again! Amidst the holiday cheer and merriment, it is time to get our crystal balls and wizarding hats out to predict the hottest trends for digital marketing for 2016. Yes, the countdown to the New Year hasn’t started yet but 2016 is looming just around us and will be […]

Consejos de marketing digital para maximizar las ventas durante el Black Friday y el Cyber Monday

Crazy deals and insane sales, Black Friday and Cyber Monday are a favorite for shopping-crazy people and to state the obvious, retailers. After all, when it comes to retail, it is difficult to overemphasize the value that Black Friday and Cyber Monday offers. The Black Friday week is almost the biggest day of the year […]

Consejos para pequeñas empresas para mejorar la lealtad del cliente – Parte 2

While you were busy casting lines, making your catch and reeling them in, technology caught up with you and no we aren’t talking about the advancement in fishing industry. When it comes to businesses, today everything works fine or as fine as it is supposed to work. Consumers are the spoilt children of the new […]

Consejos para pequeñas empresas para mejorar la lealtad del cliente – Parte 1

In this fiercely competitive world, the solid lines between competitors are blurring. Who once were your customers could be your competitors’ customers with just a click or swipe. With the evolution of digital, marketing is suffering a climactic transformation and small businesses are struggling to cope up with and accommodate so many different avenues of […]

Consejos para mejorar la experiencia del cliente omnicanal, parte 2

his is the second and last post in a two-part series exploring ways to improve omni-channel customer experiences. In the first part, we learnt how we first need to understand the buyer’s journey and how they transition from having a desire to making the purchase decision and the way we could influence the decision process […]

Consejos para mejorar la experiencia del cliente omnicanal, parte 1

The famous business slogan ‘the customer is always right’ is based on underlying verity that customers are the life-blood of any business, without whom a business cannot survive. No matter whether you are a start-up, a small enterprise or a huge conglomerate, excellent customer services needs to be part of your organization’s DNA. If you […]

¿Cómo conseguir más vistas en YouTube?

No matter what kind of business you have, videos are a must, these days. The way users are shifting from written content to video content is phenomenal and if a business lags behind in harnessing the video marketing, they are going to lose great business opportunities. No matter what kind of business you are in, […]

Creación de una estrategia eficaz de marketing en Internet

In the hyper-active web world, our attention span is getting shorter and shorter, almost equivalent to that of gold-fishes. Our shortening attention-span coupled with rapidly changing marketing world, is enough to send a business owner scrambling for cover. Especially when it comes to small businesses, it’s getting more and more difficult for them to attract […]

Creación de una estrategia de contenido para su negocio

Picture this: You are in a busy souk where the shops are overflowing with wares and the deafening chaos of the market makes you feel as if you are standing under a giant speaker. The vendors keeping yelling prices on top of their voices and sweat soaked visitors keep crowding the already crowded bazaar. In […]