{"id":6645,"date":"2026-05-26T15:30:58","date_gmt":"2026-05-26T15:30:58","guid":{"rendered":"http:\/\/www.carmatec.com\/?p=6645"},"modified":"2026-10-05T09:36:41","modified_gmt":"2026-10-05T09:36:41","slug":"5-digitale-marketingtrends-2016","status":"publish","type":"post","link":"https:\/\/www.carmatec.com\/nl\/blog\/5-digital-marketing-trends-2016\/","title":{"rendered":"5 trends op het gebied van digitale marketing voor 2026"},"content":{"rendered":"

Hier zijn enkele van de digitale marketingtrends die heersen en naar verwachting zullen heersen dit jaar. We verwachten dat het opnemen van deze trends in je digitale plan voor dit jaar en het komende jaar meetbare voordelen zal opleveren voor je digitale marketingsucces.<\/span><\/p>\n

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  1. Contentmarketing & remarketing<\/b><\/span><\/li>\n<\/ol>\n

    <\/a>Content marketing is predicted to expand further and adapt to new marketing channels and new SEO rules in 2026. Using visually appealing and engaging content in a storytelling style that incorporates videos and pictures, is a good bet for your content marketing success. Context aware and intuitive content will prevail in this year, taking personalization to the next level with real-time marketing. Emphasis will be placed on strategic remarketing of the content that has already paid off with campaigns designed to capture the audience that has already visited your website. This will help an instant brand-recall in the mind of the audience.<\/span><\/p>\n

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    1. Apparaatoptimalisatie van campagnes<\/b><\/span><\/li>\n<\/ol>\n

      Mobile traffic is taking over desktops in many countries and mobile has become the preferred device for email viewing and marketing research all over. 2026 will be the year to optimize your digital marketing campaigns according to the popular devices. The trend can be even inclined towards creating specific campaign versions for mobile devices. These would be customized to hide elements making them shorter and easier to navigate to fit these devices. Apart from the content, the timing of the campaign would also consider the mobile usage timing of the audience. With the growing interest in wearable tech, mobile and desktops do not remain the only devices to be targeted. So, the campaigns will be designed taking care of the customer experience for these devices as well. <\/span><\/p>\n

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      1. Geautomatiseerde campagnes<\/b><\/span><\/li>\n<\/ol>\n

        E-mailmarketeers zijn geneigd zich te richten op een effici\u00ebnte automatisering van hun campagnes met behulp van automatiseringstools. Deze tools helpen bij het automatiseren van het proces om een prospect mee te nemen op een gepersonaliseerde reis in een logische stroom van interesse tot een tevreden en soms terugkerende klant.<\/span><\/p>\n

        Not only the automation but a real-time tracking of the engagement level is also possible using the automation tools that enable tailoring the messages and flow of the campaign based on their interest level with the aim to convert them. Knowing which messages they open and click helps a great deal to take them further in the sales cycle. So, automating the campaigns will be a hot trend in 2026.<\/span><\/p>\n

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        1. Persoonlijke benadering<\/b><\/span><\/li>\n<\/ol>\n

          Regardless of how progressive the technology gets; your customers still want to be treated as humans. So, 2026 will be very much the year to give a personal touch to your digital campaigns. Every customer is different and expects to be treated differently. This can be arrived at by implementing more advanced and dynamic ways of personalizing your digital campaigns. You can learn about their interests to trigger tailored to their interests. This helps you nurture their bond with your brand basing it on something they feel excited about.<\/span><\/p>\n

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          1. Advertenties in sociale media<\/b><\/span><\/li>\n<\/ol>\n

            De laatste marketingtrends geven aan dat advertenties via sociale media in de nabije toekomst waarschijnlijk de andere reclamemethoden zullen overnemen. Door de diepe indruk die social media heeft gemaakt op de hedendaagse samenleving en ons leven, wordt het een ideaal medium voor de marketing van producten. De opkomende strategie\u00ebn in sociale mediamarketing zullen een serieuze concurrentie vormen voor zoekmachines en andere reclamemedia voor zowel e-commerce als marketingonderzoek. Nu Facebook zich richt op effici\u00ebnte zoekmachinemogelijkheden, zullen bedrijven beter in staat zijn om met klanten te communiceren via Facebook Messenger. Dit zal een effectief medium zijn waar gebruikers producten kunnen kopen via de messenger app, op de hoogte worden gebracht en kunnen delen met hun vrienden.<\/span><\/p>\n

            <\/h3>","protected":false},"excerpt":{"rendered":"

            Here are some of the digital marketing trends that are prevailing and expected to prevail this year. We envision that prioritizing these in your digital plan for this year and the next will reap measurable benefits for your digital marketing success. Content marketing & remarketing Content marketing is predicted to expand further and adapt to […]<\/p>\n","protected":false},"author":1,"featured_media":6656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/posts\/6645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/comments?post=6645"}],"version-history":[{"count":3,"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/posts\/6645\/revisions"}],"predecessor-version":[{"id":56385,"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/posts\/6645\/revisions\/56385"}],"wp:attachment":[{"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/media?parent=6645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/categories?post=6645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carmatec.com\/nl\/wp-json\/wp\/v2\/tags?post=6645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}