{"id":6645,"date":"2026-05-26T15:30:58","date_gmt":"2026-05-26T15:30:58","guid":{"rendered":"http:\/\/www.carmatec.com\/?p=6645"},"modified":"2026-10-05T09:36:41","modified_gmt":"2026-10-05T09:36:41","slug":"5-digitaalisen-markkinoinnin-trendia-2016","status":"publish","type":"post","link":"https:\/\/www.carmatec.com\/fi\/blog\/5-digital-marketing-trends-2016\/","title":{"rendered":"5 Digital marketing trends for 2026"},"content":{"rendered":"

T\u00e4ss\u00e4 on joitain digitaalisen markkinoinnin trendej\u00e4, jotka ovat vallitsevia ja niiden odotetaan jatkuvan t\u00e4n\u00e4 vuonna. Uskomme, ett\u00e4 n\u00e4iden priorisoiminen digitaalisessa suunnitelmassasi t\u00e4lle ja seuraavalle vuodelle tuo mitattavia etuja digitaalisen markkinoinnin menestyksellesi.<\/span><\/p>\n

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  1. Sis\u00e4lt\u00f6markkinointi ja uudelleenmarkkinointi<\/b><\/span><\/li>\n<\/ol>\n

    <\/a>Content marketing is predicted to expand further and adapt to new marketing channels and new SEO rules in 2026. Using visually appealing and engaging content in a storytelling style that incorporates videos and pictures, is a good bet for your content marketing success. Context aware and intuitive content will prevail in this year, taking personalization to the next level with real-time marketing. Emphasis will be placed on strategic remarketing of the content that has already paid off with campaigns designed to capture the audience that has already visited your website. This will help an instant brand-recall in the mind of the audience.<\/span><\/p>\n

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    1. Kampanjoiden laiteoptimointi<\/b><\/span><\/li>\n<\/ol>\n

      Mobile traffic is taking over desktops in many countries and mobile has become the preferred device for email viewing and marketing research all over. 2026 will be the year to optimize your digital marketing campaigns according to the popular devices. The trend can be even inclined towards creating specific campaign versions for mobile devices. These would be customized to hide elements making them shorter and easier to navigate to fit these devices. Apart from the content, the timing of the campaign would also consider the mobile usage timing of the audience. With the growing interest in wearable tech, mobile and desktops do not remain the only devices to be targeted. So, the campaigns will be designed taking care of the customer experience for these devices as well. <\/span><\/p>\n

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      1. Automaattiset kampanjat<\/b><\/span><\/li>\n<\/ol>\n

        S\u00e4hk\u00f6postimarkkinoijat keskittyv\u00e4t yleens\u00e4 kampanjoidensa tehokkaaseen automatisointiin automaatioty\u00f6kalujen avulla. N\u00e4m\u00e4 ty\u00f6kalut auttavat automatisoimaan prosessin, jolla potentiaalinen asiakas vied\u00e4\u00e4n henkil\u00f6kohtaiselle matkalle loogisessa prosessissa kiinnostuksesta tyytyv\u00e4iseksi ja joskus toistuvaksi asiakkaaksi.<\/span><\/p>\n

        Not only the automation but a real-time tracking of the engagement level is also possible using the automation tools that enable tailoring the messages and flow of the campaign based on their interest level with the aim to convert them. Knowing which messages they open and click helps a great deal to take them further in the sales cycle. So, automating the campaigns will be a hot trend in 2026.<\/span><\/p>\n

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        1. Henkil\u00f6kohtainen l\u00e4hestymistapa<\/b><\/span><\/li>\n<\/ol>\n

          Regardless of how progressive the technology gets; your customers still want to be treated as humans. So, 2026 will be very much the year to give a personal touch to your digital campaigns. Every customer is different and expects to be treated differently. This can be arrived at by implementing more advanced and dynamic ways of personalizing your digital campaigns. You can learn about their interests to trigger tailored to their interests. This helps you nurture their bond with your brand basing it on something they feel excited about.<\/span><\/p>\n

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          1. Sosiaalisen median mainokset<\/b><\/span><\/li>\n<\/ol>\n

            Viimeisimm\u00e4t markkinointitrendit osoittavat, ett\u00e4 sosiaalisen median mainokset valtaavat l\u00e4hitulevaisuudessa muut mainontatavat. Sosiaalisen median nykyp\u00e4iv\u00e4n yhteiskuntaan ja el\u00e4m\u00e4\u00e4mme tekem\u00e4n syv\u00e4n vaikutelman ansiosta siit\u00e4 tulee ihanteellinen v\u00e4line tuotteiden markkinointiin. Sosiaalisen median markkinoinnin tulevat strategiat asettavat kovaa kilpailua hakukoneille ja muille mainonnan medioille verkkokaupan ja markkinointitutkimuksen osuudesta. Facebookin siirtyess\u00e4 kohti tehokkaita hakukoneominaisuuksia yrityksill\u00e4 on paremmat valmiudet olla vuorovaikutuksessa asiakkaiden kanssa Facebook Messengerin avulla. T\u00e4m\u00e4 on tehokas v\u00e4line, jossa k\u00e4ytt\u00e4j\u00e4t voivat ostaa tuotteita Messenger-sovelluksella, saada ilmoituksia ja jakaa tuotteita yst\u00e4villeen.<\/span><\/p>\n

            <\/h3>","protected":false},"excerpt":{"rendered":"

            Here are some of the digital marketing trends that are prevailing and expected to prevail this year. We envision that prioritizing these in your digital plan for this year and the next will reap measurable benefits for your digital marketing success. Content marketing & remarketing Content marketing is predicted to expand further and adapt to […]<\/p>\n","protected":false},"author":1,"featured_media":6656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/posts\/6645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/comments?post=6645"}],"version-history":[{"count":3,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/posts\/6645\/revisions"}],"predecessor-version":[{"id":56385,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/posts\/6645\/revisions\/56385"}],"wp:attachment":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/media?parent=6645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/categories?post=6645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/tags?post=6645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}