{"id":5582,"date":"2018-04-19T11:00:02","date_gmt":"2018-04-19T05:30:02","guid":{"rendered":"http:\/\/carmatec.com\/?p=5582"},"modified":"2025-12-10T10:04:08","modified_gmt":"2025-12-10T10:04:08","slug":"7-vinkkia-joiden-avulla-voit-tehda-sahkopostiuutiskirjeestasi-klikattavamman","status":"publish","type":"post","link":"https:\/\/www.carmatec.com\/fi\/blog\/7-tips-to-make-your-email-newsletter-more-clickable\/","title":{"rendered":"7 parasta vinkki\u00e4 s\u00e4hk\u00f6postiuutiskirjeen klikattavaksi"},"content":{"rendered":"<p>Too many emails \u2013 too little time! We are inundated with boatload of emails every day and the desktop notification of an email doesn\u2019t excite us anymore. They have become kind of electronic noise. We have become attuned to ignoring emails that smell of advertisements. Especially when it comes to newsletters, our radar is so sensitive that most of them gets directed to the junk folder, even if we may have subscribed to them, in the first place. With such a bleak picture, does it mean that email newsletters are dead and as marketers we should steer clear from them? <a href=\"https:\/\/www.mailmodo.com\/guides\/email-newsletters\/\">Email newsletters<\/a> are a great way to get closer to your target market and can help you build a subscriber base, only and only if done right. So how can you ensure that your email newsletter gets it right? Check out the best tips you can use to make your newsletter more click-worthy.<\/p>\n<ul>\n<li><b>Arvioida<\/b><\/li>\n<\/ul>\n<p>Ennen kuin voit aloittaa s\u00e4hk\u00f6postiuutiskirjeen matkan, sinun on arvioitava tavoitteesi ja mit\u00e4 haluat saavuttaa uutiskirjeell\u00e4. Muodostamalla vertailuarvoja ja mitattavissa olevia tuloksia pystyisit luomaan m\u00e4\u00e4ritelt\u00e4viss\u00e4 olevia tavoitteita.<\/p>\n<ul>\n<li><b>Tarjoa arvoa<\/b><\/li>\n<\/ul>\n<div>\n<p>Even if your audience have opted in to receive your newsletter, it doesn\u2019t mean you can overwhelm their inbox with constant promotions. Focus on useful tips, industry insights, and practical resources they genuinely benefit from. And before sending anything at all, make sure your domain and mailbox reputation are strong by using an\u00a0<a href=\"https:\/\/www.warmy.io\/product\/warm-up-email\"><strong>email warm up<\/strong><\/a> process that prepares your inbox for better deliverability and higher engagement. If you don\u2019t provide them something beneficial which is of value to them, they would be out faster than a speeding bullet. Look for tips and life-hacks which would be relevant to your industry and interesting for your subscribers and ensure that in every newsletter, you add a section with these tips and tricks useful for your customers.<\/p>\n<\/div>\n<ul>\n<li><b>Ole johdonmukainen<\/b><\/li>\n<\/ul>\n<p>Consistency is one of the most neglected aspects of email newsletter. A <a href=\"https:\/\/www.mavlers.com\/email-marketing-agency\/\">B2B email marketing agency<\/a> helps businesses communicate effectively with other businesses through newsletters and identify who should receive the newsletter (e.g., leads, current clients, partners). Most marketers think that as long as they are sending newsletter, when and how they send it, doesn\u2019t matter. No consistency means no trust and you don\u2019t want your subscriber to mistrust your brand. Pick a frequency based on the length of your newsletter and stick to the predictable timeframe. Being consistent help you build long term relationships with your customer and solidifies your customer base.<\/p>\n<ul>\n<li><b>Tee siit\u00e4 helppoa silmille<\/b><\/li>\n<\/ul>\n<p>Uutiskirjeesi tulee pyrki\u00e4 kouluttamaan, viihdytt\u00e4m\u00e4\u00e4n ja tiedottamaan, mutta uutiskirje, joka on t\u00e4ynn\u00e4 tietoa ja kuvia ja t\u00e4ynn\u00e4 r\u00e4ikeit\u00e4 kuvia, l\u00f6yt\u00e4\u00e4 tien roskapostikansioon. Varmista, ett\u00e4 s\u00e4hk\u00f6postiuutiskirjeen ulkoasu ja ulkoasu ovat sellaiset, ett\u00e4 se on puhdas, reagoiva ja miellytt\u00e4v\u00e4 silmille. Katkaise kappaleet, k\u00e4yt\u00e4 nopeammin optimoitujen kuvien lataamiseen ja suuren tekstin hajottamiseksi. K\u00e4yt\u00e4 paljon alaotsikoita ja otsikoita selauksen helpottamiseksi.<\/p>\n<ul>\n<li><b>Pysy vakiofonteissa<\/b><\/li>\n<\/ul>\n<p>Vaikka saatat haluta uutiskirjeesi erottuvan joukosta, pysy erossa kuvitteellisista, vaikeasti tulkitavista kirjasimista. Valitse perusfontit, kuten Arial, Sans Serif ja Times New Roman, \u00e4l\u00e4k\u00e4 my\u00f6sk\u00e4\u00e4n k\u00e4yt\u00e4 liikaa fontteja.<\/p>\n<ul>\n<li><b>Ole luova<\/b><\/li>\n<\/ul>\n<p>The sky is the limit for you. Depending on the tone of your brand and industry, choose a balance between creativity and conformity for your newsletter. Experiment with different <a href=\"https:\/\/www.mailmodo.com\/email-templates\/\">email templates<\/a> to see what design or style gets the best response.<\/p>\n<ul>\n<li><b>Selke\u00e4 toimintakehotus<\/b><\/li>\n<\/ul>\n<p>Uutiskirjeess\u00e4si tulee olla selke\u00e4 toimintakehotus. Sinun on kerrottava heille tarkalleen, mit\u00e4 haluat heid\u00e4n tekev\u00e4n. K\u00e4yt\u00e4 sanoja, jotka her\u00e4tt\u00e4v\u00e4t tunteita ja innostusta ja ole suora.<\/p>\n<p>Kaikkien n\u00e4iden vinkkien avulla voit arvioida ja testata, mik\u00e4 toimii ja mik\u00e4 ei, ja muokkaa s\u00e4hk\u00f6postiuutiskirjett\u00e4si vastaavasti. Muista, ett\u00e4 s\u00e4hk\u00f6postiuutiskirjeess\u00e4 ei ole kyse myynnist\u00e4, vaan pitk\u00e4aikaisten ihmissuhteiden rakentamisesta.<\/p>","protected":false},"excerpt":{"rendered":"<p>Too many emails \u2013 too little time! We are inundated with boatload of emails every day and the desktop notification of an email doesn\u2019t excite us anymore. They have become kind of electronic noise. We have become attuned to ignoring emails that smell of advertisements. Especially when it comes to newsletters, our radar is so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-5582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-management"],"_links":{"self":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/posts\/5582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/comments?post=5582"}],"version-history":[{"count":0,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/posts\/5582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/media\/29242"}],"wp:attachment":[{"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/media?parent=5582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/categories?post=5582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carmatec.com\/fi\/wp-json\/wp\/v2\/tags?post=5582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}