{"id":6645,"date":"2026-05-26T15:30:58","date_gmt":"2026-05-26T15:30:58","guid":{"rendered":"http:\/\/www.carmatec.com\/?p=6645"},"modified":"2026-10-05T09:36:41","modified_gmt":"2026-10-05T09:36:41","slug":"5-tendencias-de-marketing-digital-2016","status":"publish","type":"post","link":"https:\/\/www.carmatec.com\/es\/blog\/5-digital-marketing-trends-2016\/","title":{"rendered":"5 tendencias de marketing digital para 2026"},"content":{"rendered":"

Estas son algunas de las tendencias de marketing digital que prevalecen y se espera que prevalezcan este a\u00f1o. Prevemos que priorizarlos en su plan digital para este a\u00f1o y el pr\u00f3ximo obtendr\u00e1 beneficios mensurables para el \u00e9xito de su marketing digital.<\/span><\/p>\n

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  1. Marketing de contenidos y remarketing<\/b><\/span><\/li>\n<\/ol>\n

    <\/a>Content marketing is predicted to expand further and adapt to new marketing channels and new SEO rules in 2026. Using visually appealing and engaging content in a storytelling style that incorporates videos and pictures, is a good bet for your content marketing success. Context aware and intuitive content will prevail in this year, taking personalization to the next level with real-time marketing. Emphasis will be placed on strategic remarketing of the content that has already paid off with campaigns designed to capture the audience that has already visited your website. This will help an instant brand-recall in the mind of the audience.<\/span><\/p>\n

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    1. Optimizaci\u00f3n de dispositivos de campa\u00f1as<\/b><\/span><\/li>\n<\/ol>\n

      Mobile traffic is taking over desktops in many countries and mobile has become the preferred device for email viewing and marketing research all over. 2026 will be the year to optimize your digital marketing campaigns according to the popular devices. The trend can be even inclined towards creating specific campaign versions for mobile devices. These would be customized to hide elements making them shorter and easier to navigate to fit these devices. Apart from the content, the timing of the campaign would also consider the mobile usage timing of the audience. With the growing interest in wearable tech, mobile and desktops do not remain the only devices to be targeted. So, the campaigns will be designed taking care of the customer experience for these devices as well. <\/span><\/p>\n

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      1. Campa\u00f1as automatizadas<\/b><\/span><\/li>\n<\/ol>\n

        Los especialistas en marketing por correo electr\u00f3nico tender\u00e1n a centrarse en la automatizaci\u00f3n eficiente de sus campa\u00f1as utilizando las herramientas de automatizaci\u00f3n. Estas herramientas ayudan a automatizar el proceso de llevar a un cliente potencial a un viaje personalizado en un flujo l\u00f3gico desde que se interesa hasta que se convierte en un cliente satisfecho y, a veces, habitual.<\/span><\/p>\n

        Not only the automation but a real-time tracking of the engagement level is also possible using the automation tools that enable tailoring the messages and flow of the campaign based on their interest level with the aim to convert them. Knowing which messages they open and click helps a great deal to take them further in the sales cycle. So, automating the campaigns will be a hot trend in 2026.<\/span><\/p>\n

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        1. Enfoque personalizado<\/b><\/span><\/li>\n<\/ol>\n

          Regardless of how progressive the technology gets; your customers still want to be treated as humans. So, 2026 will be very much the year to give a personal touch to your digital campaigns. Every customer is different and expects to be treated differently. This can be arrived at by implementing more advanced and dynamic ways of personalizing your digital campaigns. You can learn about their interests to trigger tailored to their interests. This helps you nurture their bond with your brand basing it on something they feel excited about.<\/span><\/p>\n

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          1. Anuncios en redes sociales<\/b><\/span><\/li>\n<\/ol>\n

            Las \u00faltimas tendencias de marketing indican que es probable que los anuncios en las redes sociales se apoderen de otros m\u00e9todos de publicidad en un futuro pr\u00f3ximo. Debido a la profunda impresi\u00f3n que las redes sociales han causado en la sociedad actual y en nuestras vidas, se convierten en un medio ideal para la comercializaci\u00f3n de productos. Las pr\u00f3ximas estrategias de marketing en redes sociales supondr\u00e1n una seria competencia para los motores de b\u00fasqueda y otros medios de publicidad para el comercio electr\u00f3nico, as\u00ed como para la cuota de investigaci\u00f3n de mercados. Con Facebook recurriendo a capacidades de motor de b\u00fasqueda eficientes, las empresas estar\u00e1n mejor equipadas para interactuar con los clientes que utilizan Facebook Messenger. Este ser\u00e1 un medio eficaz donde los usuarios podr\u00e1n comprar productos utilizando la aplicaci\u00f3n de mensajer\u00eda, recibir notificaciones y compartirlos con sus amigos.<\/span><\/p>\n

            <\/h3>","protected":false},"excerpt":{"rendered":"

            Here are some of the digital marketing trends that are prevailing and expected to prevail this year. We envision that prioritizing these in your digital plan for this year and the next will reap measurable benefits for your digital marketing success. Content marketing & remarketing Content marketing is predicted to expand further and adapt to […]<\/p>\n","protected":false},"author":1,"featured_media":6656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/posts\/6645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/comments?post=6645"}],"version-history":[{"count":3,"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/posts\/6645\/revisions"}],"predecessor-version":[{"id":56385,"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/posts\/6645\/revisions\/56385"}],"wp:attachment":[{"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/media?parent=6645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/categories?post=6645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carmatec.com\/es\/wp-json\/wp\/v2\/tags?post=6645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}